After an outstanding eight years of cooperation, Euroleague Basketball has formally extended its fruitful association with Armani for the 2024–25 campaign. Armani keeps enhancing its position at the distinctive nexus of high-end fashion and professional sports as an Official Global Partner for the Turkish Airlines Euroleague and the BKT EuroCup.
Contents
- 1 A Tradition of Cooperation: Euroleague Basketball and Armani
- 2 Continuity’s Value: A Collaboration That Strengthens Both Brands
- 3 Sports and Fashion Collide: Armani’s Ongoing Engagement with EA7 Emporio Armani Milan
- 4 Increasing fan involvement with exclusive events
- 5 Increasing market share in important European cities
- 6 Looking Ahead: The Armenia-Euroleague Basketball Partnership’s Future
A Tradition of Cooperation: Euroleague Basketball and Armani
In the 2017-18 season, Armani made his debut in the Euroleague Basketball community, committing to a collaboration that has demonstrated the fusion of elite sports and luxury design. Armani has successfully connected its esteemed brand with Europe’s top basketball league over the years, appealing to a wide range of ardent supporters. With the promise of improved experiences for stakeholders and spectators, this extended partnership for the 2024–25 season seeks to increase Armani’s visibility in significant fashion-forward and sports-focused regions around Europe.
Continuity’s Value: A Collaboration That Strengthens Both Brands
“We are excited to continue our collaboration with Armani for another season,” said Euroleague Basketball Chief Commercial Officer Gawain Davies. This partnership strengthens the bond between fashion and sports while also increasing awareness of Euroleague basketball. Together, we are committed to providing our fans with exceptional experiences while honoring the history and principles that both companies stand for.
Since passion, accuracy, and quality are fundamental principles for both organizations, the Armani-Euroleague collaboration goes beyond simple sponsorship. Through this collaboration, Armani’s brand has been regularly highlighted at high-profile events, boosting its reputation and demonstrating Euroleague Basketball’s appeal to a worldwide audience.
Sports and Fashion Collide: Armani’s Ongoing Engagement with EA7 Emporio Armani Milan
Beyond its status as a global partner, Armani has a deeper relationship to the sport. Additionally, the company has a longstanding sponsorship relationship with the legendary club and current Italian League winner, EA7 Emporio Armani Milan. Participating regularly in the Turkish Airlines EuroLeague, EA7 Emporio Armani Milan exemplifies the principles of excellence, perseverance, and teamwork—qualities that Armani also values. In addition to helping the squad, this collaboration solidifies Armani’s reputation in the sports industry by fusing style with a spirit of competition.
Increasing fan involvement with exclusive events
A fundamental component of the Armani-Euroleague collaboration is a mutual dedication to generating unforgettable experiences for supporters. Armani’s brand presence at Euroleague events gives spectators a singular experience that seamlessly combines high fashion with top sports. This combination offers Armani’s devoted fan base the thrill of elite European basketball while introducing basketball fans to high-fashion culture.
The new partnership deliberately expands Armani’s reach in key cities that are renowned for their thriving luxury markets and sports cultures. By partnering with Euroleague Basketball, Armani takes advantage of the league’s presence in major basketball and fashion cities like Barcelona, Istanbul, and Milan. Because of this alignment, Armani has a strong market presence in these areas and is able to further solidify its reputation as an athletic and sophisticated brand.
Looking Ahead: The Armenia-Euroleague Basketball Partnership’s Future
Armani’s relationship with Euroleague has grown stronger each year and become an important part of both companies’ identities. Both brands are eager to broaden their common vision as their partnership approaches its eighth year. Innovative initiatives to further engage fans, connect fashion with sports, and honor the enduring principles of both organizations are promised by the renewed deal for the 2024–25 season.
Through this collaboration, Armani obtains a significant platform that connects luxury fashion with the passion of European basketball, while Euroleague Basketball continues to draw in international businesses. Fans can anticipate more unique, unforgettable events brought to life by Armani and Euroleague Basketball as the 2024–25 season progresses.
